Strategy plan

The Oselvar workshop is an arena for building, using and disseminating knowledge about the Oselvar boat.

The aim of the Oselvar Foundation is to preserve the craft of boat building associated with the Oselvar boat, in keeping with traditions and strict quality requirements.

The Oselvar workshop has elected a strategy committee that has compiled a list of seven points to help us achieve our goals:

  1. Apprenticeship strategy: We shall be a training establishment that takes care of and develops the craft, and our objective is to have two apprentices working at any given time.
  2. User strategy: We shall be a centre of expertise that is accessible to the users of the Oselvar boat. In collaboration with the municipality, we shall arrange activities so that children and young people get to know the Oselvar boat.
  3. Expertise strategy: We shall have expertise regarding the construction of all types of Oselvar boats. We shall preserve and develop advanced expertise in this area. We aim for continuous professional development of the employees, and to create a sense of ownership of their own workplace.
  4. Sponsorship strategy: We will develop a sponsorship strategy that stimulates collaboration between businesses, private individuals, associations and organisations. Work actively in collaboration with sponsors to spread information about the Oselvar boat and the work of the Oselvar workshop.
  5. Communication strategy: We shall participate at exhibitions and festivals, and document our work via text, film and images. We shall maintain a close dialogue with the municipality and the county council for joint dissemination of the Oselvar tradition. We shall create professional websites with relevant information about our work.
  6. Network strategy: We shall be part of several networks for the dissemination of crafts and traditional boats in Norway.
  7. Community strategy: We shall be a regional centre for Oselvar boats and smaller boats from West Norway.

– Secure the Oselvar workshop’s historic role and position in the municipality and in the county council.

– Be part of national objectives for education and dissemination of Norwegian small boat traditions.

The strategy plan was adopted by the board meeting on 24 September 2018